Read More

Goo Goo Chocolate Co. in Gatlinburg

Treat yourself to a sweet Smoky Mountain experience at Goo Goo Chocolate Co., home of the world-famous Goo Goo Cluster. Located in downtown Gatlinburg, this unique chocolate destination combines rich Southern history, handcrafted sweets, and interactive fun for visitors of all ages.

Home of the Original Goo Goo Cluster

Known as the birthplace of the iconic Goo Goo Cluster, Goo Goo Chocolate Co. celebrates one of America’s original combination candy bars. Since 1912, the Goo Goo Cluster has delighted candy lovers with its irresistible blend of milk chocolate, caramel, peanuts, and marshmallow nougat. Today, guests can experience these legendary treats in exciting new ways while exploring the shop’s delicious selection of chocolates and gifts.

Design Your Own Goo Goo Experience

One of the biggest highlights is the popular Design Your Own Goo Goo® program, where visitors can create a custom candy masterpiece using premium chocolate, candies, nuts, and toppings. This hands-on experience lets guests personalize their own Goo Goo Cluster, making it a fun activity for families, couples, and chocolate lovers visiting the Smokies.

Sweet Treats & Chocolate Gifts

In addition to custom creations, the shop offers gourmet chocolates, seasonal treats, gift boxes, and exclusive Goo Goo merchandise perfect for souvenirs or gifts to take home. The warm atmosphere and nostalgic charm make it a must-visit stop while strolling through Gatlinburg.

A Must-Visit Gatlinburg Candy Shop

Conveniently located near attractions, restaurants, and shopping, Goo Goo Chocolate Co. is an easy addition to your Smoky Mountain itinerary. Just minutes from the breathtaking beauty of the Great Smoky Mountains, it’s the perfect place to indulge your sweet tooth during your mountain getaway.