Step into the most magical shopping experience in the Smoky Mountains at The Incredible Christmas Place, Pigeon Forge’s most beloved holiday destination — open 365 days a year. Whether you’re visiting in July or December, Christmas is always in full swing inside our iconic 43,000-square-foot flagship store, just minutes from Gatlinburg, Dollywood, and the Great Smoky Mountains National Park.

Founded in 1986, The Incredible Christmas Place has welcomed nearly 900,000 visitors annually and is widely recognized as one of the premier Christmas stores in the United States — a proud winner of the NOEL Retailer of the Year award. From hand-crafted European nutcrackers and glass-blown ornaments to personalized gifts, radiant Christmas trees, and thousands of unique decorations, our store offers an unmatched selection for every style and tradition.

But shopping is just the beginning. Create a truly unforgettable Smoky Mountain memory with one of our exclusive VIP Santa Experiences — intimate, magical moments with Santa Claus that go far beyond an ordinary holiday photo. Available year-round and perfect for families, couples, and Christmas lovers of every age.

While you’re on our campus, explore Hurshel’s Outfitters for top outdoor lifestyle brands like Patagonia, Marmot, and Chacos, and treat yourself to handcrafted sweets at Mrs. Claus’ Sweet Shoppe. Our entire campus in Pigeon Forge is designed to delight, making it the perfect stop on any Smoky Mountain vacation itinerary.

Located at 2470 Parkway, Pigeon Forge, TN — easy to find, impossible to forget.

Visit us at christmasplace.com and start planning your holiday experience today.